Discussions of professional ethics tend to emphasize what not to do. Why, Michael Pritchard asks, should they not also consider the ethical heights to which professionals should aspire? Pritchard, who has taught professional ethics for more than twenty-five years, here explores the interplay of virtues, ideals, and moral rules in everyday life and the professions. In elegant prose, he emphasizes the positive dimension of professional ethics- actions that thoughtful, conscientious people ought to perceive and pursue in their careers. As Pritchard observes, problems of professional ethics originate in an increasingly specialized society where few people are able to evaluate, let alone discredit, the actions of any given expert; all too often, we trust experts because it"s all we can do. Pritchard addresses this concern by focusing on different conceptions of the responsibilities of individual professionals, illustrating the best of what professional ethics might offer...