? Groundbreaking ideas on how we communicate a message ? Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration ? Exciting for students and teachers of graphic arts and communication In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional "the medium is the message" theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.