This book offers a penetrating view of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on and off, and how best to communicate with them. "Korean Business Etiquette: The Cultural Values and Attitudes that Make Up the Korean Business Personality" will show what really makes Korean workers tick-and how to do business the Korean way. With its authoritative scholarship, practical insights, and guidelines for foreign workers, this book is truly a "must read" for anyone doing business in Korea now or in the future.