As competition in the manufacturing sector intensifies, excellence in new product development has become a mandate. Renowned author, educator, and lean product development expert Ron Mascitelli takes the reader through his "Event-Driven Lean Product Development" process, from its beginnings in innovation, effective problem-solving, knowledge creation, and organizational learning, through to the rapid commercialization of highly successful products. This proven and practical approach balances all aspects of market success: customer value, profitability, time-to-market, and quality. Specific topics covered in this "Event-Driven Lean Product Development" framework include: Selecting and prioritizing new product opportunities that have a high probability of market success. Optimizing the productivity of finite development resources, and arbitrating resource conflicts in a multi-project environment. Implementation of a practical, flexible, event-driven process that...