This volume is a guide to media relations strategy that provides insight, tools, techniques, tips, tactics, and suggested language for conducting media relations during emergencies, crises, and disasters. Chapter topics include: Managing the media, understanding journalists, preparing spokespersons, question identification, attributes of good answers, special circumstances (such as being a news source), the crisis news conference, managing the massive event/response, and managing media relations strategies. Published in cooperation with the Public Relations Society of America.