Revolutionize Your Customer Experience
Цена 42.45 - 76.26 USD
EAN/UPC/ISBN Code
9781403936035
Автор
Colin Shaw
Издатель
Palgrave Macmillan
Страниц
224
Год выпуска
2004
In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predictedthe customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionizetheir customer experience.