Today"s business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In What Clients Love, readers will learn how to pinpoint a company"s position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one"s clients not only happy, but thrilled and grateful In What Clients Love, Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need.