Advance Praise for Why the Bottom Line Isn?t! "Dave and Norm tackle a tough objective?putting together a comprehensive approach to the ?soft side? of business, to build long-term market value?and succeed with a captivating mix of ideas, analysis, and real-world examples. They offer real insight into what works, what doesn?t work, and why." ?Rick Wagoner, CEO, General Motors "This wonderful book makes clear what great leaders have known for years?that a company?s capabilities are heavily influenced by factors that are sometimes seen as intangible. But Ulrich and Smallwood?s greatest contribution is demonstrating that intangible doesn?t mean undefined. They provide a clear map of howleaders can build their own organization?s impact and capabilities. This is not just a book for HR professionals, but for all leaders in any industry who are trying to improve overall performance." ?Paul McKinnon,...