What Is E-Business?: How the Internet Transforms Organizations

Цена 105.20 - 115.00 USD

EAN/UPC/ISBN Code 9781405125574

Автор

Страниц 264

Год выпуска 2006

What is e-Business: How the Internet Transforms Organizations provides a thorough and reflective introduction to business strategies and organisational innovations for the Internet world. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena in the e-arena.Based on over 10 years" experience teaching e-Business modules at both postgraduate and undergraduate levels, Feng Li"s textbook takes the reader through the vast range of issues surrounding e-Business. What is e-Business covers key topics such as:- New technologies and new business environment as the context for E-Business- Emerging strategies and business models developed in response to the internet and related technologies- Organizational innovations necessary in order to implement and manage E-Business strategies and E-Business models- The transformation of various industries, from banking, music, retailing, telecoms,...