Greening Your Company is an authoritative, insider"s perspective on establishing green practices and policies in order to reduce environmental impact for the benefit of the earth and cut costs for the benefit of the bottom line by implementing eco-conscious initiatives. Featuring CEOs representing companies across the nation, Greening Your Company provides best practices for creating an environmentally friendly culture, evaluating and embracing sustainable standards, and communicating with the green consumer. Driven by the demand for companies to do their share in conserving our planet s resources and producing as little waste as possible, the authors discuss the importance of addressing these distressing challenges by incorporating environmental advocacy into company strategy. This book provides valuable insight for those needing tips for communicating greener changes and encouraging responsible behavior throughout the company. Highlighting the green movement s dual capacity to do...