Principles of Direct & Database Marketing
Цена 114.50 - 164.11 USD
EAN/UPC/ISBN Code
9780273713029
Автор
Alan Tapp
Издатель
Financial Times Management
Страниц
518
Год выпуска
2009
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.