Wired to Care: How Companies Prosper When They Create Widespread Empathy

Цена 17.99 - 46.19 USD

EAN/UPC/ISBN Code 9780137142347

Автор

Страниц 272

Год выпуска 2009

Praise for Wired to Care "Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead." MALCOLM GLADWELL, author of Outliers, Blink, and The Tipping Point "Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic--and much more successful--business." CHIP HEATH, author of Made to Stick "Dev Patnaik"s Wired to Care maps a path to innovation fueled by "seeing the world with new eyes." On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights." BETH COMSTOCK, Chief Marketing Officer, GE "Wired to Care offers a roadmap to success paved with empathy. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care."...