"I like the fact that the book is relatively even-handed - appreciating spectacle even while forcing students to question critically the effects of consumption in their lives and those of their fellow citizens." -Gary Alan Fine, Northwestern University "Enchanting a Disenchanted World is a tour de force. Drawing upon a rich array of examples, George Ritzer provides an original and insightful analysis of the new means of consumption and how they are transforming our lives. . . . Analytically crisp, jargon free, and packed with fresh illustrations, Enchanting a Disenchanted World is equally effective as an engaging read for specialists and a lucid text for classroom use. Highly recommended to scholars and students." -Kevin Fox Gotham, Tulane University "I think this is a great book! I have enjoyed working with it, and so have my students. . . . I especially like the chapters that deal with social theory. These chapters are...