Negotiation is a key skill for all salespeople. Great sales professionals need to be able to counter clients who are naturally trying to get rock-bottom prices, but at the same time maintain a good relationship, so the client will want to do business with them again. Negotiation is more than just closing a sale. It"s the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople: * prepare in advance * ask Power Negotiation Questions to instantly draw out useful information * learn the difference between the customer"s "positions" (what they"re asking for) and the customer"s "interests" (what they really want) * find a "win-win" solution. Red-Hot Sales Negotiation is a vital resource that enables readers to perfect their negotiation skills and take their sales into the stratosphere.