Public Relations Best Practices 2008-2009 is an authoritative, insider"s perspective on the newest trends and best campaign strategies of the past year, as well as the next big thing to prepare for in the year to come. Featuring Presidents and CEOs representing some of the nation"s leading PR firms, this book provides a broad yet comprehensive overview of how leaders in the industry approach the challenging 24/7 news environment in order to stay on top of the constantly changing face of the media. The authors weigh in on the significance of blogging, social networking, viral marketing, and crisis PR in today"s business world, and provide real-world examples of the successful utilization of new media and creative PR approaches. From being socially responsible and environmentally conscious to creating a Facebook or MySpace account, these experts comment on 2008"s largest PR movements and share their advice for staying up to date on new trends. Additionally, the authors emphasize the...