"Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Moneyldb with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.