To any businessperson or marketing professional, YouTube"s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company"s website. In this book you"ll learn how to: Develop a YouTube marketing strategy Decide what types of videos to produce Shoot great-looking YouTube videos-on a budget Edit and enhance your videos Create a presence on the YouTube site Manage a video blog Generate revenues from your YouTube videos Produce more effective YouTube videos