While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organizations. "Tangible Strategies for Intangible Assets" provides an insightful, in-depth examination of methods for measuring and managing the value of intangibles in an organization and maximizing opportunities for realizing their full value. Management consultant John Berry introduces six critical intangible asset classes - information technology, intellectual property, knowledge, brand, customers, and employees - and demonstrates specific management techniques for each class that offer real potential to deliver value to an organization. These asset classes form the foundation for a detailed analysis that reveals such principles as: The nature of intangible assets in today"s transforming global economy - what they are, what they are not, and what they mean to you; Top-to-bottom strategies for treating employees as a driver of...