The World of Beatrix Potter "The Tale of Peter Rabbit" was first published by Frederick Warne in 1902 and endures as Beatrix Potter"s most popular and well-loved tale. Re-originated in 2002 to mark the centenary of publication bringing it closer to the original edition, six illustrations were restored, four that were removed in 1903 to make room for endpapers and two that have never been used before, Beatrix having initially prepared more illustrations than could be accommodated in the original format.