This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of `commercial art", the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the `rules" of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.