"Sports Journalism: A Multimedia Primer" is a comprehensive guide to the purpose, principles and practice of this unique profession and is designed to be enjoyed by students of both mainstream and sports specialist journalism. Providing a clear and structured approach to learning about both the craft of sports writing and the practical skills involved in becoming successful at your job, "Sports Journalism", offers a comprehensive insiders guide to the business including: key relationships in sports journalism - networking and the Sports Desk. print journalism for magazines, tabloids, broadsheets and the internet. live action - news, radio and television sports journalism. effective research - managing and accessing sources, information, statistics. practical skills for managing schedules and meeting deadlines. working with sports agents and PR professionals. getting the best from press conferences and...