You can stop paying full price for just about anything. This book not only covers business negotiations, it also teaches you how to get deals on everyday personal purchases. You can apply the techniques it reveals to anything from buying cars and houses, to getting deals at restaurants or hair salons. Unlike those other books, Peter includes numerous real-life examples of how he has personally conducted such deals. You"ll learn: How to develop the negotiator"s mindset! 36 specialized negotiation tactics used by the world"s leading negotiators; Eight common causes of conflict during negotiations and how to avoid them from the start; A seating arrangement that automatically gives you an advantage during negotiations; How to use different types of discounts to your financial advantage! The best and worst times to ask for a raise or promotion.