When it was published twenty five years ago, this book captured a huge audience of Vietnam War protesters, dropouts, and rebels - and their baffled elders. Theodore Roszak found common ground between 1960s student radicals and hippie dropouts in their mutual rejection of what he calls the technocracy - the regime of corporate and technological expertise that dominates industrial society. He traces the intellectual underpinnings of the two groups in the writings of Herbert Marcuse and Norman O. Brown, Allen Ginsberg and Paul Goodman. In a new introduction, Roszak reflects on how the counter culture has evolved in the twenty-five years since he coined the term.