"A well written and comprehensive journey into M&A...an essential reference for any M&A practitioner...this isn?t just a book about great thoughts and process, but rather how to turn insight into deals, and deals into lasting value." ?From the Foreword by Joseph R. Perella Chairman, Institutional Securities and Investment Banking Group, Morgan Stanley "Bob Bruner?s Applied Mergers and Acquisitions is a masterful and comprehensive treatment of the topic of M&A. The book is remarkably complete, discussing economic valuation, legal considerations, deal structure, ethics, accounting, post–merger integration?and more. It blends material from practice and from academia in an easy–to–read style, making it a must–read, and want–to–read, for anyone interested in this subject." ?Peter Tufano Sylvan C. Coleman Professor of Financial Management, Harvard Business School "Preeminent scholar Robert Bruner has combined the best insights from theory with proven...