National Bestseller "This is one of the most important books on leadership to come along in years". New York Times "Finding and pursuing your own True North is the key to leadership in all fields, whether in business, government, or the nonprofit arena". From the Foreword by David Gergen "In True North, Bill George once again provides a road map for leadership in the 21st Century. The future belongs to leaders who want to win, without ever losing track of their own values. They will follow only authenticity-a person who leads with passion and purpose". Jeff Immelt, CEO, General Electric "Bill George reminds us that compassion and understanding are as important qualities for business leaders as dedication and resolve". President Jimmy Carter