When it comes to making your business more profitable and successful, don"t look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes. The result: greater productivity, quality, and profits achieved with minimal cost, time, and effort invested. In this book, you discover how to maximize the results of kaizen by applying it to gemba - business processes involved in the manufacture of products and the rendering of services - the areas of your business where, as the author puts it, the "real action" takes place.