A practical and well–balanced look at the opportunities and pitfalls ahead in emerging markets "Jeffrey Hooke has taken his years of experience in the field and produced a thoughtful and realistic guide to the business challenges of emerging markets. It is valuable reading for all who seek to do business in these economies."–James A. Harmon, former Chairman and President of the Export–Import Bank of the United States "Besides its insightful anecdotes about what it takes to do business and invest in the emerging markets, this book provides the reader with a solid foundation and practical guidelines to approach these markets with the requisite understanding of its hidden risks and opportunities. It is a must–read for neophytes and all those investors and decision–makers who intend to make these markets an integral part of their professional surroundings."–Andre J. Cracco, Director, Corporate Finance Services, World Bank Group "Eureka! A hard–biting account of...