Help Your Business Thrive with the Retail Doctor! Are you among the thousands of small businesses frustrated by market challenges, willing to change, but unsure of the right path for your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor?s Guide to Growing Your Business is for you. Whether you?re a mom–and–pop, chain, franchise, or service business, this no–nonsense, accessible guide delivers spot–on advice so you can: Make over your small business to become profitable Effectively market your business online Understand how personality types affect your businessRecognize how mark–ups, price points, and discountsaffect your bottom line Avoid the common mistakes merchants make in a downturn Increase your profitability on every transaction And much more!