- Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:Be yourself, but more soExtend the brandBuild on what you’re good atRemember the social dimensionBecome the face of a supermarketDeal with adversityGo internationalProtect the brandBe controversialBe boldWant to be the best? The secrets of phenomenal success are in your hands.