Some books about design focus on web sites or specific products. Others explore the aesthetic and emotional value provided by various elements of design. Few explore the semantic connections that live between technology, and form and people-or "interactions." Thoughts on Interaction Design offers new insights into Interaction Design and the connections between people and technology. Now in its second edition, Jon Kolko’s best-selling title builds upon its engaging material aimed to educate Designers, help Designers educate business owners, and legitimize Interaction Design for businesses. This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology, affect designing for behavior and the nature of design itself. Ultimately, this book exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences.