Examines International Business from the US angle, and goes on to address IB issues from other countries` perspectives, what the authors call the Reverse Perspective. In accomplishing the US and the Reverse Perspective approaches, this title includes interviews of business executives and politicians from countries such as the US, India, and China. Описание: Addresses International Business (IB) from a multinational perspective. This book examines IB from the US angle, also addressing IB issues from other countries` perspectives called the `Reverse Perspective`. It focuses on different groups of countries, that is developed, newly developed, developing, and EU.