Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. Now completely revised with brand new material, the book reveals the secrets, strategies and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can define and target their ideal market, develop a personalised script, view possible deterrents like voicemail and assistants as strategic opportunities, plus much more.