What I Didn"T Learn In Business School: How Strategy Works in the Real World

Цена 16.94 - 25.95 USD

EAN/UPC/ISBN Code 9781422157633, 9781422157633


Издатель A Harvard Business Review

Страниц 288

Год выпуска 2010

Форма выпуска 165x240

Meet John Downs. He"s a new MBA graduate who"s landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don"t help them grapple with the human side of strategy including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. John and his cohorts aren"t "real", What I Didn"t Learn in Business School is a business novel. But they"re realistic: they"re just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company"s strategy efforts. ...