WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. "Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marketing Plan Handbook. It’s a no-brainer that applying the wisdom in this book will add incremental dollars to your business’ bottom line." —MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com "Most marketing books give you a list of cookie-cutter tactics you don"t have time or budget for, along with some examples from famous brands that don"t apply to anyone else"s reality. This handbook is completely different. It"s specifically for an entrepreneur or small business...