Media Planning Workbook
Цена 52.35 - 64.57 USD
EAN/UPC/ISBN Code
9780844235028, 9780844235028
Год выпуска
2011
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they"ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.