Updated and expanded—the planning guide marketers have relied on for 20 years! For two decades, The Successful Marketing Plan has served as the essential handbook for marketers of all levels, providing step-by-step formulas for results-focused, customer-driven marketing plans. Since the last edition, the world of marketing has taken new form and advanced in many ways, especially in the realm of online marketing and social media. The Successful Marketing Plan has been fully revised to bring you completely up to date on the latest developments in marketing. You get: New chapter on social media New chapter on benchmarking Great focus on strategy development Updated tactics and practical takeaways Online access to worksheets