"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management." -George Castellion, SSC Associates “Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.” -David Anderson, Managing Director, B2B Channels, United Airlines “An excellent tool for beginners and experts alike. Steven Haines"s practical experience and knowledge shine through at every step.” -David Rosshirt, Director of Product Management, First Data International “From now on, this book will stand as an important reference point for all product management teams.” -Mark Elliott, Vice President Product Management, Smiths Detection “The Product Manager"s Desk Reference is the book all product managers have been waiting for. It is concise, to...