Only recently has fashion photography been accurately seen as an important medium within contemporary visual culture: it has evolved from a mere supporting role of reproduction into a creator of icons and ideas, and a veritable form of art. Its power, in defining itself as a means of communication, is to record, or even determine today"s lifestyle. Italian Eyes not only shines a much-deserved light on Italians who have made photographic history, but also highlights an Italian style that goes beyond fashion, thus offering a repertoire of images that reconstruct the changes in fashion and the evolution of society from the end of World War II to the present. Italian Eyes presents the most important fashion magazines in the world and the advertising campaigns photographed for Italian and international designers - a sort of visual atlas of Italian evolution of fashion photography. Various chapters unfold with images accompanied by texts analyzing fashion photography according to different...