"Introduction to Media Production" provides aspiring media producers with a comprehensive guide to production, helping you to understand the entire process of media creativity, beginning with the conception of an idea and audience considerations, through the preproduction, production, and postproduction processes, and finally to distribution and exhibition. Offering both hands-on instruction and theoretical information, readers learn about various forms of media, how to choose and make the best use of them, and the techniques used to create a media project. With an emphasis on the creative, aesthetic, and technical aspects of creating media, this new edition sheds light on why the reasonings behind production choices are as important as knowing how to push the right buttons and turn the correct knobs. "Introduction to Media Production" provides a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped...