The first in this series, Approach and Language looks at the initial stages of the design process and at the vocabulary used on undergraduate design courses. Students are provided with the tools and supporting knowledge that will enable them to respond to a design course content and prepare for a career in graphic design. Beginning with an overview of the approaches to graphic design and its inherent language, the book will go on to look at methods for idea creation and development, research methods and answering what is meant by "the design brief", contemporary and historical sources and will conclude with discussion on the analysis and application of the creative idea.