Harvard Business Review on Strategic Alliances

Цена 11.84 USD

EAN/UPC/ISBN Code 9781591391333, 9781591391333


Страниц 224

Год выпуска 2002

Форма выпуска 140x210

Harvard Business Review Paperback Series A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances.