Harvard Business Review on Strategic Alliances
Цена 11.84 USD
EAN/UPC/ISBN Code
9781591391333, 9781591391333
Издатель
Harvard Business School Press
Страниц
224
Год выпуска
2002
Форма выпуска
140x210
Harvard Business Review Paperback Series A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances.