Language Teaching Publications "Implementing the Lexical Approach" develops the theoretical position set out in the author"s highly acclaimed The Lexical Approach. The book adds new theoretical insights and comprehensive suggestions to enable teachers to take the approach directly into the classroom. Detailed discussion of: the importance of noticing; the value of repeating tasks; the design of lexical exercises; 30 sample exercise types; 50 activities with their lexical focus explained; classroom reports from teachers already using the approach successfully. Although concerned primarily with what to do in class on a day-to-day basis there is also a discussion of important issues including: different kinds of lexical items stored in the memory as units; the role of the learners" mother tongue; language areas deserving more attention in courses; the importance of...