How to "jump start your funny bone" is the theme of this humorous, eye-opening guide to conceiving, writing, and marketing a winning TV sitcom. The book tells how to construct a story outline, develop character and dialogue, format scripts, pitch producers, and work with studio executives, producers, directors, agents, and actors. Full of good laughs and tips for making a living in the business, this book is a boon to any writer wanting to break into TV comedy. Jerry Rannow has written/produced for such popular television series as Happy Days, Welcome Back, Kotter, and Love Boat. He has taught humor and television writing at the University of Wisconsin, and now heads his own communications firm in Racine.