Finding cool languages, tools, or development techniques is easy-new ones are popping up every day. Convincing co-workers to adopt them is the hard part. The problem is political, and in political fights, logic doesn"t win for logic"s sake. Hard evidence of a superior solution is not enough. But that reality can be tough for programmers to overcome. In Driving Technical Change: Why People On Your Team Don"t Act on Good Ideas, and How to Convince Them They Should, Adobe software evangelist Terrence Ryan breaks down the patterns and types of resistance technologists face in many organizations. You"ll get a rich understanding of what blocks users from accepting your solutions. From that, you"ll get techniques for dismantling their objections-without becoming some kind of technocratic Machiavelli.