Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции /Пер. с англ. - (Серия "Деловой бестселлер"(
Цена 3.12 - 27.17 USD
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EAN/UPC/ISBN Code
9780470223390, 9785948070247
Автор
Джек Траут, Стив Ривкин
Издатель
Питер
Вес
470 гр
Страниц
304
Год выпуска
2010
Форма выпуска
190x205
- A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real–world examples and his own unique insight to show you how to bind customers to your products for long–term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.