Your most beautiful smile yet is a whiter and stronger one. Crest 3D White Luxe Diamond Strong whitening toothpaste not only whitens your smile, it also strengthens your enamel. Designed with Whitelock Technology, it effectively removes surface stains and helps lock out future stains too. Plus, it’s formulated with our patented dual-action silica to remove up to 90% of surface stains in one week while also strengthening weakened tooth enamel. Paired with a Brilliant Mint flavor that refreshes, your mouth will feel as fresh as your smile. 3D White Luxe Diamond Strong gives you a whiter smile that wows.