Experience NEW Palette Intensive Color Creme with Ultimate Keratin. Your favorite color now gives you long high-intensity color & radiant shine. Discover Palette Intensive Color Creme with Ultimate Keratin for: long-lasting intensity, maximized color radiance, cared and healthy looking hair, 100% grey coverage. High protection for your hair: The color formula with Ultimate Keratin cares for your hair while sealing-in the high-intensive pigments for maximized color radiance. Your hair is left feeling soft & smooth and perfectly protected from fading. The result: Long-lasting high color intensity and radiant cared hair.