The LEGO Story The name "LEGO" is an abbreviation of the two Danish words "leg godt", meaning "play well". It"s our name and it"s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenter"s workshop to a modern, global enterprise. The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. The LEGO Group is engaged in the development of children"s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock. The LEGO Ninjago Cole Minifigure Alarm Clock introduces an exciting new character from LEGO"s newest Brand Family - Ninjago! This alarm clock is made to scale of a genuine LEGO Cole Minifigure. Cole has movable arms and legs as well as a detachable toy sword. The digital display lights up in red when you push down the head, whether to make the alarm snooze for 5 minutes or just to check the time that gives you a 12 hour/ 24 hour option.