The new career for teachers which is currently developing, encourages responsibility for self-development. The learning needed for this new career focuses on personal competencies, which make teachers highly effective. This book outlines personality and identity, motivation and reward strategies, the emotions of leadership and the values and ethics which underpin professional integrity. Using a practical but evidence-based approach, the author outlines how to develop creativity, assertiveness and emotional intelligence using techniques such as neuro-linguistic programming to model excellence. The author shows how teachers can use work on effective people to develop their own performance and