This collection ?Avenida Paulista" (Paulista Avenue) was designed to build the profile of these characters who, in a way or another, have become the voices of millions of anonymous Paulistas. They are their artists, builders, bankers, politicians, sportsmen, thieves, singers, architects. Simple or sophisticated men portrayed here by a selected list of writers and journalists, in a tribute to that which is the largest city in Brazil. This time the one who proposes a toast to the city is the nobleman who made the ball his crown, his majesty King Pelé.